What Needs Attention
Current Tests
Recent Winners
Production Pipeline
Idea
Briefing
Production
Internal Review
Client Review
Approved
Live
Recent Learnings
Product demonstrations showing storage within the first 3 seconds are outperforming bedroom lifestyle footage.
Portfolio
Clients
A visual scan of active accounts, current winners, and creative priorities.
BABYFAIR
Ecommerce / Children's Furniture
Monthly Spend: £42,000 Active Campaigns: 3 Current Winning Theme: Storage Demonstration
Current Learnings
Storage proof in the first three seconds is the strongest signal. Lifestyle scenes need demonstration overlays to convert.
Creative Coverage
Parents and small-bedroom problems are covered. Grandparent proof and objection-led demos are the clearest next gaps.
BabyFair → Storage Beds
Campaign Command Centre
Current Winner
UGC + Storage Demonstration
Current Problem
Lifestyle-only creative is producing weaker purchase intent.
What We Are Testing
Objection-led storage creative.
Make Next
Parent testimonial + product demonstration.
Creative Coverage Matrix
Problem
Desire
Proof
Demonstration
Objection
Parents
Small Bedrooms
Growing Children
Grandparents
Live Creative
What's Winning
UGC + Product Demonstration + Parent Problem
Showing the storage mechanism immediately is outperforming lifestyle bedroom footage.
Creative Library
Asset-led performance view
Browse by client, campaign, audience, hook, format, status, and performance signal.
Ready For Production
C052 - Storage Isn't Hard To Lift
WHY ARE WE MAKING THIS?
Lifestyle-only concepts are under-explaining the storage mechanism, so this test turns the winner into an objection-led parent proof angle.
WHO IS THIS FOR?
Parents shopping for children's furniture who feel the bedroom is too small but do not want a full room renovation.
WHAT ARE WE TESTING?
Whether a harder opening objection creates stronger purchase intent when followed by an immediate product demonstration.
SINGLE MESSAGE
Storage isn't hard to lift. The bed turns wasted space into useful daily storage.
HOOK OPTIONS
Your child doesn't need a bigger bedroom. / The storage bed that opens with one hand. / Where does all the bedroom clutter go?
FIRST FRAME
Parent opens the bed base in a compact bedroom, revealing neatly packed toys and spare bedding.
STORY / SCRIPT
Problem, immediate storage reveal, parent proof, close-up capacity demonstration, delivery reassurance, CTA.
PROOF
Use C042 and C045 performance as proof points. Show storage opening speed and real item capacity.
CTA
Shop storage beds today.
VISUAL REFERENCES
C042 Storage Reveal, Little Nest room transformation, BrightBed storage carousel.
DESIGN / VIDEO INSTRUCTIONS
Keep the first shot tight and practical. Use clean captions, natural light, and teal annotation marks only where they clarify the mechanism.
MEDIA BUYER NOTES
Launch as UGC demonstration against parents and small-bedroom audiences. Compare against C042 baseline CPA and ROAS.
Production
Visual pipeline
Idea to live, with creative thumbnails carrying the context.
Idea
UGC Demonstration
▶
C042Storage Reveal
C042 - Storage Reveal
BabyFair / Storage Beds
9:16 UGC
▶
C043Small Bedroom Problem
C043 - Small Bedroom Problem
BabyFair / Storage Beds
Briefing
9:16 UGC
▶
C043Small Bedroom Problem
C043 - Small Bedroom Problem
BabyFair / Storage Beds
UGC Story
▶
C044Parent Testimonial
C044 - Parent Testimonial
BabyFair / Storage Beds
Production
UGC Story
▶
C044Parent Testimonial
C044 - Parent Testimonial
BabyFair / Storage Beds
15s Reel
▶
C045Storage Capacity Test
C045 - Storage Capacity Test
BabyFair / Storage Beds
Internal Review
15s Reel
▶
C045Storage Capacity Test
C045 - Storage Capacity Test
BabyFair / Storage Beds
Static
▶
C046Lifestyle Bedroom
C046 - Lifestyle Bedroom
BabyFair / Storage Beds
Client Review
Static
▶
C046Lifestyle Bedroom
C046 - Lifestyle Bedroom
BabyFair / Storage Beds
Carousel
▶
C047Price Objection
C047 - Price Objection
BabyFair / Storage Beds
Approved
Carousel
▶
C047Price Objection
C047 - Price Objection
BabyFair / Storage Beds
UGC Demonstration
▶
C042Storage Reveal
C042 - Storage Reveal
BabyFair / Storage Beds
Live
UGC Demonstration
▶
C042Storage Reveal
C042 - Storage Reveal
BabyFair / Storage Beds
9:16 UGC
▶
C043Small Bedroom Problem
C043 - Small Bedroom Problem
BabyFair / Storage Beds
Research
Swipe-file gallery
Reference adverts saved for future hooks, angles, formats, and creative bets.
Little Nest
TikTok Hook: Watch this room double in size
Angle: Demonstration
Why saved: Immediate transformation with a parent voiceover.
Could test: Film the storage mechanism as the first frame.
BrightBed
Meta Hook: Three things hidden under this bed
Angle: Proof
Why saved: Each slide isolates one practical benefit.
Could test: Make a capacity carousel for toys, bedding, and school bags.
Roomly
Instagram Hook: Tiny bedroom fix
Angle: Problem
Why saved: Clear relatable mess-before-clean-after arc.
Could test: Open on floor clutter before revealing storage.
Little Nest
TikTok Hook: Watch this room double in size
Angle: Demonstration
Why saved: Immediate transformation with a parent voiceover.
Could test: Film the storage mechanism as the first frame.
BrightBed
Meta Hook: Three things hidden under this bed
Angle: Proof
Why saved: Each slide isolates one practical benefit.
Could test: Make a capacity carousel for toys, bedding, and school bags.
Roomly
Instagram Hook: Tiny bedroom fix
Angle: Problem
Why saved: Clear relatable mess-before-clean-after arc.
Could test: Open on floor clutter before revealing storage.
Learnings
Searchable learning library
The useful answers: what won, why it likely won, and what to make next.
Immediate product demonstration beats lifestyle-led openings.
Client: BabyFair
Campaign: Storage Beds
Evidence: C042 and C045 are 38% lower CPA than lifestyle static variants.
Confidence: High
Associated creative: C042, C045
Next action: Create two new UGC demo variants with parent proof.
Price-first static creative produces high CTR but poorer purchase conversion.
Client: Kevin O'Reilly
Campaign: Finance Push
Evidence: Offer-led ads lifted CTR by 22% while ROAS dropped below 2.2x.
Confidence: Medium
Associated creative: K018
Next action: Move price after proof and product context.
Parent testimonial creative is outperforming polished brand footage.
Client: BabyFair
Campaign: Storage Beds
Evidence: UGC proof variants show stronger hold rate past six seconds.
Confidence: High
Associated creative: C044
Next action: Pair parent proof with an immediate demonstration.
Immediate product demonstration beats lifestyle-led openings.
Client: BabyFair
Campaign: Storage Beds
Evidence: C042 and C045 are 38% lower CPA than lifestyle static variants.
Confidence: High
Associated creative: C042, C045
Next action: Create two new UGC demo variants with parent proof.
Price-first static creative produces high CTR but poorer purchase conversion.
Client: Kevin O'Reilly
Campaign: Finance Push
Evidence: Offer-led ads lifted CTR by 22% while ROAS dropped below 2.2x.
Confidence: Medium
Associated creative: K018
Next action: Move price after proof and product context.
Parent testimonial creative is outperforming polished brand footage.
Client: BabyFair
Campaign: Storage Beds
Evidence: UGC proof variants show stronger hold rate past six seconds.
Confidence: High
Associated creative: C044
Next action: Pair parent proof with an immediate demonstration.
Settings
Workspace controls
Prototype placeholder for brand, team, workflow, and database settings.